Strolling the trade show floor for what seemed like hours at the recent PGA Fall Expo in Las Vegas, I needed a break. Just then, I noticed an empty chair and the smiling face of Patrick Materna. I had picked the perfect place to stop, for Materna was demonstrating the benefits of The Stick.
“This will definitely help your legs,” he said as I took a seat. I rolled The Stick over my calves for half a minute each; it felt like I’d just had a 20-minute massage. I was ready for another four hours on the trade show floor.
The Stick is an amazing tool that rolls knots out of muscle, inactivating trigger points, better known as kinks or knots. According to Materna, The Stick warms muscles while increasing circulation. “It relieves pain, increases range of motion, promotes flexibility and accelerates recovery,” says Materna.
For snowshoers, The Stick is a perfect complement to a pre-and post-outing warm up routine. It’s effective either on skin or through clothing, and can be used by yourself or with a partner.
Clinical research on the product began in 1989 and was introduced two years later to healthcare professionals. The Stick was selected as an official training device at the 1996 U.S. Olympic Trials for track and field. Since then, it has been used as a training tool by athletes at the U.S. training centers in Colorado Springs, Colo., Lake Placid, N.Y., Marquette, Mich. and Chula Vista, Calif.
From corporate on-site massage to planned industrial wellness, The Stick is an effective device for relieving overworked and overstressed muscles. Companies using The Stick include Miller Brewing, 3M Companies, Tenneco, Toshiba, Genuine Parts and Anheuser Busch, to name a few.
Many accolades have come from coaches and sports celebrities. Los Angeles Lakers’ coach Phil Jackson said, “I would recommend The Stick to all athletes.”
Norm Miller, stretching coach for the U.S. bobsled team commented, “This simple Stick concept will change the future of sports by allowing the athlete to train harder and more frequently.”
The most resounding endorsement came from the pen of Bob Anderson, author of the best-selling book “Stretching,” who said, “The Stick is the only body tool I have ever recommended for use on the calf of an elite athlete.”
If it’s good enough for a professional athlete, shouldn’t it be good enough for the average snowshoer?
For more information on The Stick, please visit online at http://www.thestick.com or call 888-882-0750.
**How to Use The Stick**
The Stick is designed to treat muscles in various parts of the body. Follow these general tips when using:
*Keep muscles relaxed during rollout
*Use on skin or through light clothing
*The Stick is waterproof and designed to bend without fear of breaking
*It is not necessary to hurt the muscle in order to help the muscle
*Most effective when used before, during and after periods of activity
*For pinpoint rollout, slide hands onto spindles
*Excessive use may cause muscle soreness
General instructions for using The Stick:
*A typical warm-up for healthy muscle tissue is about 20 progressively deeper passes over each muscle group (about three seconds per area).
*Discomfort or pain is experienced when the spindles locate a bump or tender knot in the muscle – this is known as a trigger point.
*Muscles containing trigger points are often weak, stiff and sore. They are frequently tight, easily tire and often hurt.
*Muscles containing chronic trigger points need 20 additional passes over the involved area, and may require attention several times daily.