Store owners, managers and buyers from over 100 outdoor retail businesses representing more than 400 retail doors voted on the most innovative and engaging marketing campaigns in this year’s Outdoor Industry Awards presented by Outdoor USA Magazine.
“There are several awards in the outdoor industry, but none of them provide a simple mechanism for retailers to judge the most useful marketing programs that contribute to their own success,” says Raimondo Forlin, Publisher of Outdoor USA Magazine. “We believe that the outdoor specialty channel is an invaluable asset to the industry as a whole, and in developing the Outdoor Industry Awards, we established a way for the retailers’ voice to be heard.”
The official 2012 Outdoor Industry Awards winners were recognized at the Outdoor Retailer Winter Market trade show in Salt Lake City, Utah this past January.
The winners of the 2012 Outdoor Industry Awards are:
>Best Print Advertising Campaign
The North Face / Summit Series Campaign
Agency: Factory Design Labs
>Best Digital Campaign
Smartwool / Fanalog
Agency: Backbone Media
>Best Point of Purchase (POP) Material
KEEN / Recess is Back
>Best Retail Co-marketing Program
Camelbak / Whole Earth Provisions Hydration Promotion for Austin City Limits
>Best Cause Project
The North Face / Explore Your Parks Campaign
Agency: Good Solutions Group
To view the full list of nominees, visit odrmag.com/awards.