Suunto unveiled the Ambit 2.0 upgrade, making the Ambit the only constantly-evolving, consumer-driven, GPS watch on the market. The 2.0 update will allow Suunto users to personalize the watch by downloading existing apps—innovative new features created by other users in the Suunto App Zone.
For example, there is an app that estimates expected finish time of a marathon, and a function that displays the real incline of the hill or mountain being climbed. If users can’t find the app
they want, they can design their own. To view the full list of currently available apps, users can go to the Suunto App Zone on Movescount.com. “We invite our consumers to give feedback on features they’d like to see in their watches and they often provide us with great ideas of additional features or functionalities,” says vice president and business director at Suunto USA, Nora Stowell. “We wanted to give an opportunity for them to continue developing the Ambit. The Suunto App Zone is a unique tool that will empower the outdoor community to create the features they want to see.”
In addition, the new 2.0 Suunto Ambit upgrade adds an interval timer and ANT+ functionality, providing compatibility with ANT+ accessories from Suunto and other manufacturers.
The 2.0 upgrade follows the 1.8 upgrade released in September 2012, including on-screen route navigation and multiple location displays as well as the 1.5 update which added waypoint navigation. Empowering customers to develop features is a pioneering initiative in the sports watch industry, but it’s no surprise that it’s coming from Suunto, since for more than 75 years the Finnish-based company has been encouraging its users to push their own boundaries and conquer new territory.