SnowSports Industries America (SIA) announced today they have signed on with Reese Brown and his company, RDB Marketing & Event Services, to act as SIA’s Nordic Program Director. Under this new agreement, Brown will be managing the Winter Trails program as well as the SIA Snow Show’s Nordic On-Snow Demo.
For the past nine years, RDB Marketing & Event Services has managed all aspects of Winter Trails Day (Wintertrails.org), which introduces consumers to snow sports through free snowshoeing and cross country skiing demos across the nation. Reese has worked within the snow sports industry since 1981 as a coach, event manager and promotional marketer and has a strong personal and professional interest in cross country skiing.
“I’ve really enjoyed my work on the Nordic side of snow sports for many years now and I’m excited to get started and focus on building this category with the SIA staff,” commented Reese.
In his new position, Reese will assist SIA in increasing its focus on the Nordic community by expanding existing programs as well as seeking out new opportunities for the category. Reese will also oversee the Nordic portion of the On-Snow Demo at Devil’s Thumb Ranch, following the annual SIA Snow Show.
“I’m excited that Reese Brown has joined the SIA Nordic team. I’m confident his enthusiasm and attention to detail will help all of us drive the cross country business,” said Steve Kvinlaug, President of Sales for Alpina and Chairman of the SIA Nordic Committee.
“Reese has done an excellent job with Winter Trails and those same organization and communication skills will need to be applied to increase the Nordic participation at the SIA Snow Show On-Snow Demo in January. The industry has done its part to provide the product to test, now we need to communicate that message to the dealer base,” commented Peter Ashley, VP Nordic Division, Fischer Skis, member of SIA’s Nordic Committee.
Reese begins his new role of Nordic Program Director immediately and will be reaching out to the Nordic community and working with SIA staff to improve events’ branding, messaging and delivery systems.