Marketing Coordinator Rich Packer joins Easton Mountain Products as they respond to growing market demand on the heels of their 2011 product line release.
Packer, a native to the mountains, deserts and rivers of Utah, brings years of experience and marketing for the outdoor and action sports industries.
“The market response to Easton delivering our innovative product advancements through our own line of products has been great,” says Greg Easton, CEO of the family owned company, “Rich will lead our critical branding efforts and increase market visibility.”
Easton continues to see steady growth in their Mountain Products division. Established to utilize Easton’s proprietary technologies and long-standing experience, Easton Mountain Products produces their own line of high quality tents, trekking poles and snowshoes.
Since 1922, Easton maintains a reputation for quality through the development of advanced aluminum & carbon fiber material technology and performance enhancing innovation.