Let Good Times Roll with I/O Merino

Escape to the trails; unleash the road to guide your being where you will. The Cars rock “Let the good times roll.” I/O Merino soothes your soul.

The Women’s Vital Long Sleeve Top

Wrapping you in confidence, making … Continue reading


A Great Vermont Export: Darn Tough Socks

The men’s Bjorn Nordic Micro Crew sock by Darn Tough socks.

While I never saw her drink the entire time I was growing up, my mother kept a small bottle of brandy in the cupboard.  Mom hailed from upstate Wisconsin … Continue reading


Stio’s Merino Wool Hoodie May Be the Best Midlayer Ever

When I began wearing my Merino wool hoodie by Stio, I didn’t have to be convinced of the value of Merino wool.  I already knew that Merino wool makes the best inner layer and probably the best “non-jacket” midlayer.


ANALYSIS: Will Merino Wool Keep Us Warm While Snowshoeing?

“My Merino wool hat keeps me toasty warm.”

“I swear by my Merino wool socks.”

“Snowshoers are coming back to traditional materials like Merino wool.”

“I can snowshoe for hours in Merino!”

“There is nothing warmer than Merino wool.”

“Merino … Continue reading