The Northern Lites snowshoe company was founded in 1992; in recent years, it experienced a decline in sales. So, in 2011, the Hallgren brothers saw an opportunity to acquire the company and then revamp the branding and marketing. Today, it’s … Continue reading →
A company famous for producing top-quality racing snowshoes started more than 20 years ago, when necessity truly was the mother of invention. Redfeather snowshoes, owned by ORC Industries of LaCrosse, Wis., started in the highest city in the United States, … Continue reading →
The SIA Snow Show was in Denver again and as always, all the toys needed to play and have fun in the snow were on display. Check out the video to hear some of the exhibitors talk about what they … Continue reading →
When you think of luxury sports cars it’s easy to see why Italians feel they have the market cornered. Fine Italian cars include the Ferrari, Lamborghini and Maserati. Just as automobile fans are in awe of the fine curves of … Continue reading →
My last day at Outdoor Retailer was spent considering all the clothing and footwear options. While innovation in trends wasn’t revolutionary – there is an obvious continuance of the push to bring low-profile apparel and minimalist footwear to consumers, development … Continue reading →
Day two at Outdoor Retailer (OR) was more about getting a look at new products that are launching. Taking aim at getting us outdoors or making it more comfortable when we do venture out and a few definitely stood out.… Continue reading →
Whenever you see images of arctic explorers and adventurers trudging across the snow they are rarely carrying a backpack. Instead, they are pulling their gear behind them on a toboggan or sled. These sleds are called pulks.
Whitewoods snowshoes designed by Erik Sports in Tranquility, N.J. are for the weekend snowshoer, who does not want to spend extravagantly on equipment. Erik Sports is North America’s first solar-powered sports company that distributes snow sports products in the U.S. … Continue reading →